The ABC Great Website Review

Why do you have a website?

If you don't know, and many businesses don't, we need to talk. Soon. 

As we work through the ABC Great Website Review you will develop clarity about the purpose of your website, how it compares to those of your competitors, and, more importantly, how your business can leverage what you learn to increase profit.

You will finish your Review with a customized content strategy to boost SEO traffic and site conversions. You'll have tested methods to bring new prospects to your site and convert them into lasting and loyal customers.

You'll know what content and design changes to make to improve rankings and conversions.

What does your website do?

Ideally, your website is your online sales force, working hard 24 hours a day, seven days a week, in every one of your prospect's living rooms or offices. Your website gives you unprecedented access to the thoughts, emotions and wallets of your prospects.

At least it should. And with optimized content, it will.

Specifically, the ABC Great Website Review will recommend ways to improve your website's search engine rankings, traffic, leads, and sales.

How To Get Your Review Started

After you express interest in an ABC Great Website Review, I'll take an initial look at your website for content, meta-data, keyword optimization, and layout issues.

Based on this first look, I'll email you with a couple of questions to help determine the extent of the Review that we'll do - we can do the entire site, or concentrate on the most critical sections. Some businesses prefer to start with a mini-review that focuses on their Home Page as well as two key sub-pages. We'll work together to decide what is best for you at this time.

I'll create a quote for you based on what I've found in my initial review of your site and send it back to you. The standard quote covers a review of the Home, About and Contact Us pages as well as 4 to 6 main sub-pages. It will also explain how the review can be done in phases to fit your budget. This will normally happen within 48-hours. If it will be longer than this, I will let you know. 

After your questions are answered, we'll sign the agreement included with the quote, and you'll receive an initial invoice and questionnaire that clarifies your goals for your website. 

Once I've received the deposit and the questionnaire, I'll complete your site's review. This generally takes a week, however, if there is a pressing timeline I will work with you to meet your deadlines.

Your Final Review Includes

You'll receive a detailed report that measures your website against best practices in the industry, looking specifically at 31 areas that are essential to your site's success, and providing recommendations for improvement. This report will include screen shots of your site, your current Google rankings, a traffic review, and how your competitors compare.

Specifically, we'll evaluate the following areas for ease of use and clarity:

We'll thoroughly discuss the report, answering your questions and creating a customized content action plan to improve your results in the most critical sections of your site. You'll have a clear road map for content changes that will make a huge difference to your website's performance.

The ABC Satisfaction Guarantee

This work is backed by my Attractive Brand Management and Copywriting promise and reputation of content optimization excellence, quick turnaround time, timely communications, and ethical, on-target marketing and SEO recommendations.

Remember, our ABC Great Website Review will examine the most important pages of your website, highlighting areas where improved content could help you better communicate with your customers and succeed in search rankings. 

Further, we'll evaluate the effectiveness of your website, making sure that potential prospects are led smoothly through the sales process from awareness to purchase. We'll also let you know what your competitors are up to.

One of the most exciting results of the ABC Great Website Review is that you will become crystal clear on why you have a website and what it is doing for your business - or could be doing.

Finally, you will be covered by the ABC Satisfaction Guarantee: I will work with you to make sure you have what you need to succeed. I won't be satisfied until you are.

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